TORONTO, CANADA – Smooth Commerce, a leading platform and service provider of innovative digital commerce, loyalty, and engagement solutions for mid-market and enterprise restaurants, is pleased to announce the promotion of Roberto Sarjoo to the role of President. This strategic expansion of the leadership team positions the company for its next phase of growth, innovation, and operational excellence.

Sarjoo, who has served as Vice President of Marketing and Client Success, will now also oversee day-to-day operations, product strategy, and client services across North America. This change reflects the company’s continued evolution and investment in value creation for their clients, partners, and stakeholders. Brian Deck will continue as CEO and Chair of the Board, focusing on strategic growth, market expansion, and key partnerships, particularly in the U.S. market.

Since joining Smooth Commerce from Restaurants Canada in 2022, Sarjoo has played a critical role in driving marketing leadership and operational improvements, working closely with Deck to enhance the company’s operational processes, product focus, and client relationships. His expertise in digital sales and marketing, sales management, and customer strategies has been key in achieving significant growth. Under the leadership of Deck and Sarjoo, Smooth Commerce has strengthened their foundation, achieving remarkable milestones including a consistent 65% year-over-year increase in transaction volume, and an impressive growth in EBITDA. Having surpassed a million consumers on the platform, the company has solidified its strong market position.

“Roberto’s proven success at Smooth Commerce, leading our talented team in client services, partner strategy and the platform roadmap, makes him the ideal person to take on the added responsibilities and key relationships of President,” said Deck. “His expertise and energy has driven significant growth for the company. With Roberto’s leadership and our team’s dedication, we are well-positioned to capitalize on new opportunities, further expanding our reach while enhancing our platform’s capabilities.”

“I am excited to lead Smooth Commerce through this next phase of growth and innovation,” said Sarjoo. “We have achieved incredible milestones, and we are now focused on expanding into new areas like corporate ordering marketplaces and the hotel sector. With the work that Brian continues to do leading our U.S. business expansion, with strategic partners, and collaboration with key investors, our goal is to leverage our platform’s capabilities to deliver even greater value to our clients and accelerate new revenue opportunities.”

Looking ahead, Smooth Commerce is poised for continued revenue and EBITDA growth, driven by a focus on high-margin scalability and expanding its enterprise client base. Building on their proven success in this segment, Smooth aims to broaden its product footprint across new market segments, including corporate ordering marketplaces, hotels, and loyalty programs.

Deck and Sarjoo will work closely with the senior leadership team, Board of Directors, and Advisors to continue delivering high-quality solutions to clients and meet the evolving needs of the market, driving innovation in the digital commerce, engagement, and loyalty space.

About Smooth Commerce
Smooth Commerce is a leading platform and service provider offering innovative digital commerce, loyalty, and engagement solutions. The platform enables businesses to deliver seamless digital ordering experiences, personalized marketing, and robust loyalty programs that drive sales, customer engagement and operational efficiencies. By integrating with key systems like POS, payments, marketing platforms, and delivery services, Smooth empowers clients to regain control of their data, expand their reach, and thrive in the evolving digital marketplace. For more information visit Smooth.tech or connect with Smooth on LinkedIn (linkedin.com/company/smoothcommerce)

Media Contact: Michael Kostoff, Smooth Commerce, michael@smooth.tech