Native Mobile App for Restaurants
Drive engagement and smooth out your customers’ ordering experience with a custom branded native mobile app.
Increase Basket Size with Suggestive Upsell
Improve your average basket size with Smooth’s data backed Suggestive Upsell, which allows your customers to conveniently add specific and related items to their cart while checking out.
Boost Customer Loyalty
Boost customer loyalty using built in features that come with your custom branded app. Reward your customers for their loyalty with four types of programs, and craft personalized offers for segmented users.
You’re in good company
“We wanted our mobile app and web ordering to be completely unique to Fresh. A well-crafted design interface was top of our priority list so that we could give customers the same great experience they have in our stores digitally. We are very happy with the design.”
Loyalty programs are initiatives taken by brands to encourage repeat business and increase customer loyalty creating brand promoters. Loyalty programs play an important role in increasing recurring revenue, paving a path for sustainable growth.
Loyalty programs can be a huge help to your restaurant. With rising advertising costs, it is becoming increasingly expensive to acquire new customers. A good loyalty program can help you convert more casual diners into regulars and reward those who make a habit of coming in on a regular basis. This can be a great way to build a relationship with your best customers, which is critical in the hospitality industry.
In the National Restaurant Association’s 2022 State of the Industry report, it found that 80 percent of adults, including 90 percent of Gen Z and millennials, said they would probably join a loyalty and rewards program if it was offered at a favorite local restaurant.
There are different ways to promote the loyalty program for your restaurant. Introducing enticing offers, and communicating that to current users often is the best strategy to encourage people to sign up and start earning rewards for their orders.
Here are some ways you can promote your loyalty program to both existing patrons and those new customers who have never visited your restaurant before:1. Make sure your loyalty program is available in your native mobile app. Customers should be able to access it and check on their rewards status in the palm of their hands.
1. Make sure you have a dedicated landing page for your loyalty program. Your website navigation should also have a prominent link to your loyalty program so it’s easily accessible.
2. Have signage in your restaurant that lets customers know about your loyalty program, and QR code where they can download your app.
3. Offer incentives for referrals and new sign-ups. If a customer brings in another person who becomes a member of your loyalty program, reward them both with a refer a friend offer.
4. Post about it on social media and share any new offers and incentives that may be included.
An effective loyalty program should be simple and easy to understand. Further to that, the program itself is only as good as the data behind it. The key reason they fail is because they don’t have a data-driven approach to design, run and manage their loyalty program strategy.
The three leading factors that drive returns are:
1. Keep it simple
2. Make it mobile
3. Make it personal
Smooth Commerce offers a variety of user-friendly loyalty programs that are flexible and enable your customers to redeem their earned rewards and keep them coming back. The Smooth Commerce ordering platform comes with a built-in restaurant loyalty software at no extra cost. There are multiple loyalty programs offered so you can tailor it according to your needs.