Press Release

Smooth Commerce Welcomes Che Baird as Senior Director of Sales

Technology industry veteran will spearhead growth of sales team across North America

Smooth Commerce

Smooth Commerce

June 21, 2021 2 min read

Photo of Che Baird

TORONTOJune 21, 2021 — Smooth Commerce today announced that Che Baird, a seasoned sales and business development executive, has joined the company as Senior Director of Sales. Baird will be responsible for growing the company’s North American sales team and business development with large regional and national foodservice chains.

Che brings to Smooth Commerce an impressive track record of sales, business development, and technology achievements during his 30+ year career. Over the last 20 years he has been focused on the hospitality and food and beverage technology markets. During this time, Che played an instrumental role in driving the growth of three software technology start-up companies and most recently worked for a major global restaurant technology service provider. He has spent years forming key client partnerships at all levels with major foodservice brands including McDonald’s, Tim Hortons, Wendy’s, Dairy Queen, Popeyes, A&W Canada, and many others.

“Che is a great new addition to our team and will spearhead our growth throughout North America,” said David Campanella, Chief Commercial Officer at Smooth Commerce. “His depth of experience and proven track record of success will be invaluable as we rapidly scale our business and expand into new markets.”

“The Smooth Commerce platform delivers on key digital commerce and customer marketing imperatives for the foodservice industry,” said Baird. “In this new role, I have the tremendous opportunity to bring this compelling technology to more businesses and markets.”

About Smooth Commerce

Smooth Commerce is an all-in-one digital commerce and customer marketing platform that enables local multi-unit restaurants and large regional and nationwide chains to offer white-label online and mobile ordering for dine-in, pickup or delivery. It empowers restaurants to increase their brand awareness, build profitable and loyal relationships with their customers, and gain valuable insights into ordering trends to more effectively market to their customers, boost their average basket size, and grow overall sales. For more information, visit smooth.tech.Smooth Commerce today announced that Che Baird, a seasoned sales and business development executive, has joined the company as Senior Director of Sales.

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